Butterful & Creamorous

Butterful & Creamorous is a Seoul-born bakery in Xintiandi Style I on Xingye Lu in Huangpu, Shanghai, the pastry shop that launched a thousand Instagram posts. Known for its buttery croissants, signature cream pastries, and the iconic deep green takeaway bag. The Shanghai outpost draws crowds for its flaky pain au chocolat and seasonal specials. Expect a queue on weekends.

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