Choice reaches a verified network of 6,000 to 10,000 international residents in Shanghai, across 30+ WeChat groups, a site in four languages, and 73 venues we have visited ourselves. Small, exact, and checkable. Every placement is tracked and every result is reported. Here is exactly what it costs.Choice 直接触达 6,000 至 10,000 位在沪国际居民:30 多个微信社群、四种语言的网站,以及 73 个我们亲自去过的场所。规模不大,但精准、可核查。每个投放都可追踪,每个结果都有回报。以下是全部价格。
Two real results, not a forecast. Your category, timing and offer decide yours, and we will tell you before you book if we think this is not the right fit.这是两次真实结果,不是对你的预测。你的品类、时机和产品决定你的结果;如果我们觉得不合适,会在你下单前直说。
Read the first two as a funnel. Impressions is how often we were put in front of someone, page views is how often they opened us. Of those views, 1.1k stayed fifteen seconds or longer, and that is the number your money actually buys. Most media kits will not give you that one. Of the top number, 1.5k is Google showing a Choice guide to a person searching, which Google counts for us rather than us counting it ourselves, so you can check it against your own tools.前两个数字是一个漏斗。曝光 = 我们被展示在真人面前的次数,浏览 = 有人真的打开了。这些浏览里有 1.1k 次停留了15秒以上,这才是你的预算真正买到的东西,而大多数媒体资料不会给你这个数。总曝光中有 1.5k 次来自谷歌把 Choice 的指南展示给正在搜索的人,由谷歌统计而非我们自己,你可以用自己的工具核对。
What is not in those numbers: crawlers and AI bots. They fetch our guides constantly and it would be easy to fold that into an exposure figure, but nobody saw anything, so it is not exposure and we do not count it. We track it separately as distribution, because being the source an assistant quotes is worth knowing about. Ask us for that figure if it matters to you.这些数字里没有包含什么:爬虫和 AI 机器人。它们一直在抓取我们的指南,把这部分算进曝光量很容易,但没有任何真人看到,所以那不是曝光,我们不计入。我们把它单独记录为分发数据,因为"被 AI 助手引用为信息来源"本身值得关注。需要这个数字可以向我们索取。
These update themselves from our editorial log, and the method behind them is public. If a media kit will not show you what it turned down, ask why. How we work 我们如何工作 →这些数字来自编辑日志,自动更新,方法完全公开。一份媒体资料如果不敢告诉你它拒绝过什么,那值得问一句为什么。
一次精选推荐，快速测试市场反馈
持续曝光起步，稳定见效
建立长期存在感，稳步放大
全年在场，一次搞定
| Benefit 权益 | Spotlight 单次精选 | Season 季度 | Half-Year 半年 | Annual 年度 | First-Chair 首席 |
|---|---|---|---|---|---|
| Permanent listing 永久收录 | ✓ | ✓ | ✓ | ✓ | ✓ |
| Community pushes 社群推荐 | 1, one-time 单次 | 1 / month 每月 | 1 / month 每月 | 1 / month 每月 | 1 / month 每月 |
| Gallery, 20 + 20 photos 20+20图库 | – | ✓ | ✓ | ✓ | ✓ |
| SEO feature articles SEO 专题文章 | – | 1 | 2 | 4 | 4 |
| Newsletter inclusions 邮件合集推荐 | – | – | 3 | 6 | 12 |
| Banner 横幅 | – | Article-end, 3 weeks 文末3周 | Page-top, 6 weeks 分类页顶部6周 | Page-top, 12 weeks 分类页顶部12周 | Page-top 12 weeks + venue page 12 months + guide pages year-round 分类页12周+场馆页12个月+指南页全年 |
| Strategy check-ins 策略沟通 | – | – | Quarterly 季度 | Quarterly + year-end review 季度+年度复盘 | Quarterly, with the editor 每季与主编 |
| Original founder / GM interview 创始人/总经理原创专访 | – | – | – | – | 1 |
| Price 价格 | ¥5,000 one-time 单次 | ¥15,000 / 3 months | ¥30,000 / 6 months | ¥58,000 / 12 months | ¥128,000 / 12 months |
| Items total separately 单项合计 | – | 超¥26,000 | 超¥71,000 | 超¥137,000 | 超¥284,000 |
A social post disappears in 48 hours. A published, indexed feature keeps answering the searches your customers actually type, month after month. This is the single product our packages are built around: 1 included per season, 2 per half-year, 4 per year.社交帖48小时就沉了;一篇被 Google 收录的专题,会长年替你回答客户真正在搜的问题。季度含1篇,半年2篇,年度4篇。
For brands that want Choice as their standing channel into Shanghai’s international community: the full annual programme, plus original storytelling and first-chair visibility all year.把 Choice 作为触达在沪国际客群的常设渠道:年度全部权益,加原创内容与全年首席曝光。
| Product 产品 | Where it runs 位置 | Price 价格 |
|---|---|---|
| Page-top banner分类页顶部横幅 | On category guide pages, below the submission box, above the listings分类页提交框下方,列表之上 | ¥5,000 / week 每周 |
| Article-end banner文章末尾横幅 | After the final paragraph of an article文章正文结束之后 | ¥3,800 / week 每周 |
| Venue-page banner场馆页横幅 | Below the venue info card on venue pages场馆信息卡下方 | ¥8,000 / month 每月 |
| Newsletter inclusion邮件合集推荐位 | Your venue featured in our curated reader newsletter平台精选内容邮件中的推荐位 | ¥3,800 / inclusion 每次 |
| SEO feature articleSEO 专题文章 | Choice site + WeChat 公众号 + all 30+ communities on publish官网+公众号+发布即推全社群 | ¥10,000 / article 每篇 |
| Original custom feature原创定制专题 | On-site visit, interview, original photography + short video实地探访采访,原创拍摄含短视频 | ¥28,000 / feature 每篇 |
| Discovery Optimization发现面优化 | Google Maps · TripAdvisor · 小红书 · 大众点评, one-off English deep pass so international visitors find you where they search让老外在他们搜索的地方找到你 | ¥6,000–12,000 one-off 一次性 |
| Custom campaign定制项目 | 6-week launch push: content + multi-channel distribution + full report, media costs itemized六周整合推广,媒体费单列 | From ¥30,000 起 |
Placement puts you beside our recommendations and clearly labelled as a partner. It never becomes a recommendation, and it never moves you up a list. Editorial order is decided the same way whether you advertise or not.你买到的是关注度,不是评价。投放让你出现在推荐旁边并清楚标注,不会变成推荐,也不会把你在榜单里往上挪。排序方式与是否投放无关。
Book your dates one to two weeks ahead: placements run in whole weeks from the start date you choose, and popular weeks go early. You upload the artwork yourself in your Choice portal and it is checked the moment you upload it: size, 4:1 shape and a working https landing link. If something is off you are told the exact measurements and what to export, so you can fix it and book the same window. Nothing waits on us. If we later think the design itself is holding back your results, we will call you, we will not block your booking.请提前 1 至 2 周预订档期:投放按整周计算,从你选定的开始日起算,热门档期很早就订满。素材由你在 Choice 客户后台自行上传,上传即时校验:尺寸、4:1 比例、可用的 https 落地链接。不合格会直接告诉你当前尺寸和该导出的规格,改好即可用同一档期上线,不需要等我们。如果之后我们认为设计本身影响了你的效果,会直接联系你沟通,而不是拦下你的投放。
Every placement is tracked and reported. If a banner runs short for any reason on our side, the missing days are added to the end of your booking. We would rather extend than argue about it.每个投放都有追踪和回报。若因我们的原因少投了天数,直接补在档期末尾。我们宁可延长,也不想争论。
We do not write a review we do not believe, remove an honest line because a partner asked, or publish a claim we cannot verify against two independent sources. If your brief needs any of those, we will say no before you pay, not after.我们不写自己不相信的评价,不因合作方要求删掉诚实的句子,不发布无法双信源核实的说法。如果你的需求包含这些,我们会在你付款前拒绝,而不是之后。
We map where expats find you and set up tracked links, per-channel QR codes and a promo path.盘点发现面，设好追踪链接、分渠道二维码与暗号。
Native English content, placed into the expat community and the right platforms.母语英文内容，投进老外社群与对的平台。
A clear monthly report: covers attributed, what worked, what’s next.清晰月报：可归因的到店、成效与下一步。
20 minutes, no obligation. Email: choiceshanghaimk@gmail.com
